Are you are making at least $30,000 EVERY time you speak for free?

If not, you could be following in the footsteps of the federal government . . . wasting valuable opportunities and squandering precious resources.

Yes, I realize that you ALREADY know that public speaking is a great way to build your business. You understand that as a guest speaker you have an excellent opportunity to get clients–right there on the spot, score thousands of dollars of free publicity, and fill up your pipeline with interested prospects and referral sources who view you as the “go-to” expert in your field.

The question is: are you EFFECTIVELY doing that?

This program will show you step-by-step exactly how to become recognized as the “go-to expert” in your field and squeeze EVERY OUNCE OF OPPORTUNITY from your Speaking Gigs

Applause is great but the last time I checked it didn’t pay for the kid’s braces, or even cover the light bill. What I REALLY care about is RESULTS. How about you?

One of the reasons that public speaking can be so effective is that it naturally lends itself to all SEVEN principles of influence. That is, if you do it right…

“I guarantee you will earn more money, more respect, more clients, more referrals than ever before!”

–Mandy Bass, Creator of FreeSpeakerBureau.com

I know that you are smart and well-informed (or you probably wouldn’t be reading this in the first place) so I am betting that you have read dozens of studies on human behavior over the years. You have probably seen some done by neuroscientists, such as Dr. P Read Monatague, of Baylor University, that indicate that 90% of the decisions people make are controlled by UNCONSCIOUS processes in the brain. Whether you like it or not, that INCLUDES the decisions people make to engage your services and buy what you are promoting – OR NOT!

That is not to say you can’t influence those decisions. On the contrary, it simply means that your rational argument for why people should listen to you and buy what you have to offer is not enough. Unless, of course, you are satisfied with a round of applause and few nice words.

So, how do you do that?

There are three critical aspects to squeezing the opportunity out of your speaking gigs (unfortunately applause is not one of them).

They are:

1. APPROPRIATELY apply as many of the SEVEN principles of influence (identified in the well-researched works of Dr. Robert Cialdini) to your process as you naturally can. Specifically these are:
   • Authority
   • Reciprocity (this principle alone can literally fill up your pipeline with interested prospects who CARE about what you have to say)
   • Self Interest (meaning that of your audience)
   • Consistency (in one study, this one principle accounted for a 700% increase in results!)
   • Scarcity (You have to be careful with this one as it can alienate people if used in the wrong way)
   • Social Proof (can work for you or against you. In this six-month program I will give you some proven strategies for making sure this principle works in your favor, EVERY time)
   • Liking (surprisingly, you can actually systematize this and I will show you how)
2. Avoid the THREE biggest mistakes speakers make. Namely:
   • Focusing on the WRONG things (hint; concentrating on your presentation is important but it is only ONE tiny piece of leveraging your opportunities)
   • Having a WEAK call to action (yes, you probably KNOW yours needs work. HOW are you going to go about it?)
   • How they measure success. If you are building a business, success has to be measured in profitability.
3. The profitability of every speaking opportunity boils down to 5 elements:
   • The nature or demographic of the group
   • The size of the group. (Imagine if EVERY TIME you showed up for a speaking gig, the normal attendance to that meeting doubled. What would that do for your reputation? I will show you how to make that happen during this six-month program.)
   • Conversion ratio at the event. Average “immediate’ client conversion for “guest speakers” is around 5-10%. What you are offering, the price, and how you offer it, will of course. influence the percentages (in the coaching program you will learn to to close more sales without appearing to be too “salesy”)
   • The lifetime value of your average customer. (I am going to ask you to really take a look at this and use some strategies from my playbook to increase the lifetime value of your average client AND increase YOUR value to them.)
   • Relationships you build and convert over time. A very mediocre average is 10 -15 %. Meaning that if you spoke at an event with thirty attendees, you should have closed between one (1) and three (3) on the spot, and another three(3) to five(5) in your follow up.

An average example would be:
2 new clients at the event + 4 new clients with follow up
i.e. 6 new clients from that one event X their Lifetime value.
If the average lifetime value (LTV) of your client is $5,000, the event earned you $30,000. If it the LTV is $10,000 it is $60,000.

How do you compare?

The truth is that if you are happy with the results you are getting, you really shouldn’t enroll in this six-month program because even though you will learn new and better ways to do things, you probably won’t be motivated enough to actually apply them.

Given that I offer a 100% money-back guarantee (the only condition is that you listen to all the classes) I don’t like to waste my time with people who aren’t motivated to get better at what they do. I hope that doesn’t offend you, but I happen to be one of those people who say what I mean and do what I say.

Hopefully you are too!

Here is the scoop on the six-month course:

What: This six-month program will show you how to exponentially build your business through public speaking and position yourself as THE expert in your field.

Where: Online Weekly Teleseminar

When: Class Dates: Thursdays @ 8 p.m. EST starting January 13, 2011

Registration: $2,997 or three (3) payments of $999

Register Now

1) The RIGHT steps to truly prepare to “go public” and maximize your opportunities. Specifically you will learn how to:

• Position yourself for maximum results
• “Market” your positioning
• Create a bio that REALLY gets people interested in YOU and what you have to say
• How to get articles written cheaply, easily and by someone else — and why that is important
• Target your market and create your own niche
• Establish your believability and credibility so that people feel comfortable enough to “buy”

2) Going (gloriously) “Public.” How to:

• Stand out from the crowd
• Create a “sales process” that increases YOUR value and the LTV of your future clients or customers
• Craft a presentation that delivers results
• Writing “titles” and marketing copy for your talks
• Get full use out of FreeSpeakerBureau.com
• Publicity, PR, search engines, ranking, videos
• Get more bookings
• Get better Gigs
• Improve Your Branding

3) How to leverage A FUTURE talk (What to do before you go):

• Get more people to your gigs
• Get the “right” people to your gigs
• How to set it up so that MORE people like and trust you and are ready to give you their money
• Learn what you need to know, negotiate and prepare for BEFORE the event
• List Building
• Why getting the RIGHT introduction is SO important and how to make it happen
• How to use handouts to OPEN doors, generate referrals and close sales

4) How to Squeeze every ounce of opportunity from your event including:

• “Programming” yourself for success
• What to Take
• How to dress and yes (you will be surprised) how to behave so people invite you BACK
• What to do before you go
• When to arrive and what to do after you do
• Eliminating the jitters
• How to follow up, fill up your pipe-line and build strong relationships with members of the audience
• How to get rave reviews and endorsements
• What to do about the people that couldn’t attend
• Taking your game to the NEXT level

What: This six-month program will show you how to exponentially build your business through public speaking and position yourself as THE expert in your field.

Where: Online Weekly Teleseminar

When: Class Dates: Thursdays @ 8 p.m. EST starting January 13, 2011

Registration: $2,997 or three (3) payments of $999

Register Now